Field Guide fosters a culture of environmental stewardship amongst urban Millennials outside of the traditional environmental movement. We use tools that appeal to our audience’s existing cultural sensibilities – fashion, food, music and social media – to encourage hand-on actions and direct funds to mitigate climate change, preserve biodiversity, and preserve water for their generation and the future. Our goal is to inspire environmental awareness, enjoyment and action in novel ways that are grounded in science, but culturally appealing to otherwise disengaged urban Millennials.
